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Florencia Leonardini on Design as an Escape Tool


Social Distancing Club Case Designer, Florencia Leonardini

 Florencia Leonardini is a 25 year old designer from Lanús, Buenos Aires, Argentina. She completed her degree in Visual Design and Communication at the National University of Lanús and is a big fan of dogs, design and photography.


A self-reflection on Anxiety

HOW DID YOU GET INTO ART AND DESIGN?

I always liked everything related to art and design. My mother paints, and when I was little I always saw her and I tried to draw. At school I always enjoyed subjects related to art so when it was time to start university I investigated what I could do related to what I liked.



WHAT'S IT LIKE BEING A FREELANCE GRAPHIC DESIGNER IN ARGENTINA?

Being a freelance graphic designer in Argentina is a constant and dedicated job. There are many freelance designers here who are excellent and I admire. But you have to work constantly, so as not to get stuck, and especially to enforce your work, which is something that here is sometimes difficult.


Social Distancing Club Stickers

HOW HAS THE PANDEMIC AFFECTED THE WAY YOU CREATE?

Design during the pandemic was and continues to be my escape tool, my way of shaping what is happening. I was 100% focused on designing because it is not only my job, but also my therapy.


Design for Sziget Music Festival

WHAT ADVICE DO YOU HAVE FOR FELLOW DESIGNERS HOPING TO HONE THEIR SKILLS?

My advice is to always keep doing. As much as you think "What is this? What is it going to do?" you have to continue, because it is in practice, in exploration, and in the search for inspiration from other works, where without realizing it you evolve and create.

To learn more about Florencia and view her works, visit her personal Instagram, art Instagram, and Behance